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Digital marketing : a practical approach / Alan Charlesworth.

By: Material type: TextTextLanguage: English Edition: Second EditionDescription: xxiii, 342 pagesISBN:
  • 9780415834827 (hardback)
  • 9780415834834 (pbk.)
Subject(s): DDC classification:
  • 658.872 CHA
Contents:
The online environment -- Getting started online -- Website development -- The B2C online presence -- The B2B online presence -- Search engine optimization -- Online advertising -- Permission marketing -- Social media marketing -- Epilogue.
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Item type Current library Collection Call number Status Date due Barcode
Books Books RIM Library, Bhutan General Section Non-fiction 658.872 CHA (Browse shelf(Opens below)) Available 25521

Revised edition of: Internet marketing : a practical approach, published in 2009 by Butterworth-Heinemann.

The online environment -- Getting started online -- Website development -- The B2C online presence -- The B2B online presence -- Search engine optimization -- Online advertising -- Permission marketing -- Social media marketing -- Epilogue.

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