Digital marketing :

Charlesworth, Alan,

Digital marketing : a practical approach / Alan Charlesworth. - Second Edition - xxiii, 342 pages ;

Revised edition of: Internet marketing : a practical approach, published in 2009 by Butterworth-Heinemann.

The online environment -- Getting started online -- Website development -- The B2C online presence -- The B2B online presence -- Search engine optimization -- Online advertising -- Permission marketing -- Social media marketing -- Epilogue.

9780415834827 (hardback) 9780415834834 (pbk.)


Internet marketing.

658.872 / CHA