Digital marketing :
Charlesworth, Alan,
Digital marketing : a practical approach / Alan Charlesworth. - Second Edition - xxiii, 342 pages ;
Revised edition of: Internet marketing : a practical approach, published in 2009 by Butterworth-Heinemann.
The online environment -- Getting started online -- Website development -- The B2C online presence -- The B2B online presence -- Search engine optimization -- Online advertising -- Permission marketing -- Social media marketing -- Epilogue.
9780415834827 (hardback) 9780415834834 (pbk.)
Internet marketing.
658.872 / CHA
Digital marketing : a practical approach / Alan Charlesworth. - Second Edition - xxiii, 342 pages ;
Revised edition of: Internet marketing : a practical approach, published in 2009 by Butterworth-Heinemann.
The online environment -- Getting started online -- Website development -- The B2C online presence -- The B2B online presence -- Search engine optimization -- Online advertising -- Permission marketing -- Social media marketing -- Epilogue.
9780415834827 (hardback) 9780415834834 (pbk.)
Internet marketing.
658.872 / CHA