Digital marketing : (Record no. 31707)

MARC details
000 -LEADER
fixed length control field 00891cam a2200205 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160711100216.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130822s2014 enk b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780415834827 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780415834834 (pbk.)
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number CHA
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Charlesworth, Alan,
245 10 - TITLE STATEMENT
Title Digital marketing :
Remainder of title a practical approach /
Statement of responsibility, etc Alan Charlesworth.
250 ## - EDITION STATEMENT
Edition statement Second Edition
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxiii, 342 pages ;
500 ## - GENERAL NOTE
General note Revised edition of: Internet marketing : a practical approach, published in 2009 by Butterworth-Heinemann.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The online environment -- Getting started online -- Website development -- The B2C online presence -- The B2B online presence -- Search engine optimization -- Online advertising -- Permission marketing -- Social media marketing -- Epilogue.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Internet marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
    Non-fiction RIM Library, Bhutan RIM Library, Bhutan General Section 11/07/2016 SIM,Singapor 0.00 658.872 CHA 25521 Books