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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Material type: TextTextLanguage: English Publication details: Boston : Pearson, c2013.Edition: 4th edDescription: 590 pISBN:
  • 9780132664257 (hbk.)
Subject(s): DDC classification:
  • 658.827 KEL
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Item type Current library Collection Call number Status Date due Barcode
Books Books RIM Library, Bhutan General Section Non-fiction 658.827 KEL (Browse shelf(Opens below)) Available 25545
Browsing RIM Library, Bhutan shelves, Shelving location: General Section, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.8/3 MAL Basic marketing research : 658.8 KOT Principles of Marketing 658.8 LOV Essential of services Marketing 658.827 KEL Strategic brand management : 658.827095 ROL Asian brand strategy : 658.84 FLE International marketing : 658.87 TZU Subscribed

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