Strategic brand management : (Record no. 31719)

MARC details
000 -LEADER
fixed length control field 00544cam a2200181 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160711144439.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120615s2013 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780132664257 (hbk.)
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Keller, Kevin Lane,
245 10 - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston :
Name of publisher Pearson,
Year of publication c2013.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 590 p. :
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand name products
General subdivision Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
    Non-fiction RIM Library, Bhutan RIM Library, Bhutan General Section 11/07/2016 SIM,Singapore 0.00 658.827 KEL 25545 Books