Normal view MARC view ISBD view

Strategic brand management :

Keller, Kevin Lane,

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 4th ed. - Boston : Pearson, c2013. - 590 p. :

ISBN: 9780132664257 (hbk.)

Subjects--Topical Terms:
Brand name products--Management.

Dewey Class. No.: 658.827 / KEL

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)