Asian brand strategy : (Record no. 31712)

MARC details
000 -LEADER
fixed length control field 00941cam a22002414a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160711113722.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050907s2006 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1403992797 (cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781403992796 (cloth)
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827095
Item number ROL
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Roll, Martin,
245 10 - TITLE STATEMENT
Title Asian brand strategy :
Remainder of title how Asia builds strong brands /
Statement of responsibility, etc Martin Roll.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Basingstoke [England] ;
-- New York :
Name of publisher Palgrave Macmillan,
Year of publication 2006.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xviii, 254 p. :
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand name products
General subdivision Marketing.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0629/2005044658-b.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0629/2005044658-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0629/2005044658-t.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0662/2005044658-s.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
    Non-fiction RIM Library, Bhutan RIM Library, Bhutan General Section 11/07/2016 SIM,Singapore 0.00 658.827095 ROL 25523 Books