Asian brand strategy :
Roll, Martin,
Asian brand strategy : how Asia builds strong brands / Martin Roll. - Basingstoke [England] ; New York : Palgrave Macmillan, 2006. - xviii, 254 p. :
1403992797 (cloth) 9781403992796 (cloth)
Brand name products--Management.
Brand name products--Marketing.
658.827095 / ROL
Asian brand strategy : how Asia builds strong brands / Martin Roll. - Basingstoke [England] ; New York : Palgrave Macmillan, 2006. - xviii, 254 p. :
1403992797 (cloth) 9781403992796 (cloth)
Brand name products--Management.
Brand name products--Marketing.
658.827095 / ROL