000 -LEADER | |
---|---|
fixed length control field | 00720cam a22002294a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20160711110208.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100607s2012 maua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780132163644 (alk. paper) |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | MOR |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Moriarty, Sandra E. |
245 10 - TITLE STATEMENT | |
Title | Advertising & IMC : |
Remainder of title | principles & practice / |
Statement of responsibility, etc | Sandra Moriarty, Nancy Mitchell, William Wells. |
250 ## - EDITION STATEMENT | |
Edition statement | 9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Boston : |
Name of publisher | Prentice Hall, |
Year of publication | c2012. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 685 p. : |
500 ## - GENERAL NOTE | |
General note | Rev. ed. of: Advertising : principles & practice. 8th ed. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Advertising. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mitchell, Nancy, |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Wells, William, |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Moriarty, Sandra E. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|
Non-fiction | RIM Library, Bhutan | RIM Library, Bhutan | General Section | 11/07/2016 | SIM,Singapore | 0.00 | 659.1 MOR | 25517 | Complementary / Gifted Books |