Advertising & IMC : (Record no. 31710)

MARC details
000 -LEADER
fixed length control field 00720cam a22002294a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160711110208.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100607s2012 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780132163644 (alk. paper)
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number MOR
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Moriarty, Sandra E.
245 10 - TITLE STATEMENT
Title Advertising & IMC :
Remainder of title principles & practice /
Statement of responsibility, etc Sandra Moriarty, Nancy Mitchell, William Wells.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston :
Name of publisher Prentice Hall,
Year of publication c2012.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 685 p. :
500 ## - GENERAL NOTE
General note Rev. ed. of: Advertising : principles & practice. 8th ed.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mitchell, Nancy,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wells, William,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
    Non-fiction RIM Library, Bhutan RIM Library, Bhutan General Section 11/07/2016 SIM,Singapore 0.00 659.1 MOR 25517 Complementary / Gifted Books