Advertising & IMC :
Moriarty, Sandra E.
Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. - 9th ed. - Boston : Prentice Hall, c2012. - 685 p. :
Rev. ed. of: Advertising : principles & practice. 8th ed.
9780132163644 (alk. paper)
Advertising.
659.1 / MOR
Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. - 9th ed. - Boston : Prentice Hall, c2012. - 685 p. :
Rev. ed. of: Advertising : principles & practice. 8th ed.
9780132163644 (alk. paper)
Advertising.
659.1 / MOR