Basic marketing research : (Record no. 31659)

MARC details
000 -LEADER
fixed length control field 00621cam a22001938a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160418121711.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080616s2009 nju b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780136037903 (hardcover : alk. paper)
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Item number MAL
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Malhotra, Naresh K.
245 10 - TITLE STATEMENT
Title Basic marketing research :
Remainder of title a decision-making approach /
Statement of responsibility, etc Naresh K. Malhotra.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Upper Saddle River, N.J. :
Name of publisher Prentice Hall,
Year of publication c2009.
300 ## - PHYSICAL DESCRIPTION
Number of Pages p. cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing research.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0820/2008025797.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
    Non-fiction RIM Library, Bhutan RIM Library, Bhutan General Section 18/04/2016 658.8/3 MAL 25478 Books