Basic marketing research :
Malhotra, Naresh K.
Basic marketing research : a decision-making approach / Naresh K. Malhotra. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2009. - p. cm.
9780136037903 (hardcover : alk. paper)
Marketing research.
658.8/3 / MAL
Basic marketing research : a decision-making approach / Naresh K. Malhotra. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2009. - p. cm.
9780136037903 (hardcover : alk. paper)
Marketing research.
658.8/3 / MAL