| 000 | 00544cam a2200181 a 4500 | ||
|---|---|---|---|
| 005 | 20160711144439.0 | ||
| 008 | 120615s2013 maua b 001 0 eng | ||
| 020 | _a9780132664257 (hbk.) | ||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.827 _bKEL |
| 100 | 1 |
_aKeller, Kevin Lane, _9435 |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bPearson, _cc2013. |
||
| 300 | _a590 p. : | ||
| 650 | 0 |
_aBrand name products _xManagement. _9416 |
|
| 942 | _cBK | ||
| 999 |
_c31719 _d31719 |
||