| 000 | 00720cam a22002294a 4500 | ||
|---|---|---|---|
| 005 | 20160711110208.0 | ||
| 008 | 100607s2012 maua b 001 0 eng | ||
| 020 | _a9780132163644 (alk. paper) | ||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a659.1 _bMOR |
| 100 | 1 |
_aMoriarty, Sandra E. _9408 |
|
| 245 | 1 | 0 |
_aAdvertising & IMC : _bprinciples & practice / _cSandra Moriarty, Nancy Mitchell, William Wells. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bPrentice Hall, _cc2012. |
||
| 300 | _a 685 p. : | ||
| 500 | _aRev. ed. of: Advertising : principles & practice. 8th ed. | ||
| 650 | 0 |
_aAdvertising. _9409 |
|
| 700 | 1 |
_aMitchell, Nancy, _9410 |
|
| 700 | 1 |
_aWells, William, _9411 |
|
| 700 | 1 |
_aMoriarty, Sandra E. _9408 |
|
| 942 | _cBK | ||
| 999 |
_c31710 _d31710 |
||