| 000 | 00891cam a2200205 i 4500 | ||
|---|---|---|---|
| 005 | 20160711100216.0 | ||
| 008 | 130822s2014 enk b 001 0 eng | ||
| 020 | _a9780415834827 (hardback) | ||
| 020 | _a9780415834834 (pbk.) | ||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.872 _bCHA |
| 100 | 1 |
_aCharlesworth, Alan, _9399 |
|
| 245 | 1 | 0 |
_aDigital marketing : _ba practical approach / _cAlan Charlesworth. |
| 250 | _aSecond Edition | ||
| 300 | _axxiii, 342 pages ; | ||
| 500 | _aRevised edition of: Internet marketing : a practical approach, published in 2009 by Butterworth-Heinemann. | ||
| 505 | 0 | _aThe online environment -- Getting started online -- Website development -- The B2C online presence -- The B2B online presence -- Search engine optimization -- Online advertising -- Permission marketing -- Social media marketing -- Epilogue. | |
| 650 | 0 |
_aInternet marketing. _9400 |
|
| 942 | _cBK | ||
| 999 |
_c31707 _d31707 |
||