000 00621cam a22001938a 4500
005 20160418121711.0
008 080616s2009 nju b 001 0 eng
020 _a9780136037903 (hardcover : alk. paper)
041 _aeng
082 0 0 _a658.8/3
_bMAL
100 1 _aMalhotra, Naresh K.
_9282
245 1 0 _aBasic marketing research :
_ba decision-making approach /
_cNaresh K. Malhotra.
250 _a3rd ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2009.
300 _ap. cm.
650 0 _aMarketing research.
_9283
856 4 1 _uhttp://www.loc.gov/catdir/toc/ecip0820/2008025797.html
942 _cBK
999 _c31659
_d31659