000 00370nam a2200145Ia 4500
008 150522s c1991||||xx |||||||||||||| ||und||
020 _a2.56088e+008
082 _a658.8
_bCRA
100 _aCravens, David W.
245 _aStrategic marketing
_cCravens, David W.
250 _a3rd ed.
260 _aHomewood
_b Irwin
_c c1991
300 _axxvii, 833 p.
942 _cC
999 _c29844
_d29844