000			00370nam a2200145Ia 4500
008			150518s1998||||xx |||||||||||||| ||und||
020			_a9780256218992
082			_a659.1 _bBEL
100			_aBelch, George E.
245			_aAdvertising and Promotion _cBelch, George E.
250			_a4th
260			_aNewYork _b McGraw-Hill _c1998
300			_axxii, 762 p
942			_cBK
999			_c20306 _d20306