000 00358nam a2200145Ia 4500
008 150518s1990||||xx |||||||||||||| ||und||
020 _a471517356
082 _a658.8'3
100 _aAaker, David A.
245 _aMarketing research
_cAaker, David A.
250 _a4th ed.
260 _aNew York
_b John Wiley
_c1990
300 _axiv, 739 p.
942 _cBK
999 _c17605
_d17605