000 00400nam a2200145Ia 4500
008 150518s1977||||xx |||||||||||||| ||und||
020 _a675085039
082 _a658.834
_bRUN
100 _aRunyon, Kenneth E.
245 _aConsumer behavior and the practice of marketing
_cRunyon, Kenneth E.
250 _a-
260 _aColumbus
_b C E Merrill Pub Co
_c1977
300 _aviii, 472 p.
942 _cBK
999 _c16975
_d16975