000 00378nam a2200145Ia 4500
008 150518s1992||||xx |||||||||||||| ||und||
020 _a538813687
082 _a658.8
_bLAM
100 _aLamb, Charles W.
245 _aPrinciples of marketing
_cLamb, Charles W.
250 _a-
260 _aCincinnati
_b South-Western Publishing
_c1992
300 _axxxv, 757 p.
942 _cBK
999 _c14675
_d14675