000			00374nam a2200145Ia 4500
008			150518s1993||||xx |||||||||||||| ||und||
020			_a025610509X
082			_a658.8 _bMcC
100			_aMcCarthy, E. Jerome
245			_aBasic marketing _cMcCarthy, E. Jerome
250			_a11th ed.
260			_aBurr Ridge _b Irwin _c1993
300			_axxii, 763, 15, 14 p.
942			_cBK
999			_c14662 _d14662