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1.
Asian brand strategy : how Asia builds strong brands / Martin Roll. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Basingstoke [England] ; New York : Palgrave Macmillan, 2006
Online resources:
Availability: Items available for loan: RIM Library, Bhutan (1)Call number: 658.827095 ROL.

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2.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: RIM Library, Bhutan (1)Call number: 658.827 KEL.

Place hold Save to lists Add to cart