TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9780132664257 (hbk.)
U1  - 658.827 
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Brand name products
KW  - Management
ER  -