TY - BOOK AU - Roll,Martin TI - Asian brand strategy: how Asia builds strong brands SN - 1403992797 (cloth) U1 - 658.827095 PY - 2006/// CY - Basingstoke [England], New York PB - Palgrave Macmillan KW - Brand name products KW - Management KW - Marketing UR - http://www.loc.gov/catdir/enhancements/fy0629/2005044658-b.html UR - http://www.loc.gov/catdir/enhancements/fy0629/2005044658-d.html UR - http://www.loc.gov/catdir/enhancements/fy0629/2005044658-t.html UR - http://www.loc.gov/catdir/enhancements/fy0662/2005044658-s.html ER -