TY  - BOOK
AU  - Moriarty,Sandra E.
AU  - Mitchell,Nancy
AU  - Wells,William
AU  - Moriarty,Sandra E.
TI  - Advertising & IMC: principles & practice 
SN  - 9780132163644 (alk. paper)
U1  - 659.1 
PY  - 2012///
CY  - Boston
PB  - Prentice Hall
KW  - Advertising
N1  - Rev. ed. of: Advertising : principles & practice. 8th ed
ER  -