TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Basic marketing research: a decision-making approach 
SN  - 9780136037903 (hardcover : alk. paper)
U1  - 658.8/3 
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing research
UR  - http://www.loc.gov/catdir/toc/ecip0820/2008025797.html
ER  -