TY  - BOOK
AU  -  Kotler,Philip
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 9780136021131
U1  - 658.8 
PY  - 2013///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Marketing
UR  - http://www.loc.gov/catdir/toc/ecip086/2007050465.html
ER  -