Marketing communication strategy (Record no. 30481)

MARC details
000 -LEADER
fixed length control field 00368nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150522s1995||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 7.5062e+008
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number YES
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Yeshin, Tony
245 ## - TITLE STATEMENT
Title Marketing communication strategy
Statement of responsibility, etc Yeshin, Tony
250 ## - EDITION STATEMENT
Edition statement -
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Oxford
Name of publisher Butterworth Heinemann
Year of publication 1995
300 ## - PHYSICAL DESCRIPTION
Number of Pages 210 p .
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Complementary / Gifted Books
Holdings
Lost status Damaged status Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
    RIM Library, Bhutan RIM Library, Bhutan General Section   658.8 YES C5510 Complementary / Gifted Books