Strategic marketing (Record no. 29844)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00370nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150522s c1991||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 2.56088e+008 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CRA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cravens, David W. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing |
| Statement of responsibility, etc | Cravens, David W. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Homewood |
| Name of publisher | Irwin |
| Year of publication | c1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii, 833 p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Complementary / Gifted Books |
| Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| RIM Library, Bhutan | RIM Library, Bhutan | General Section | 658.8 CRA | C1032 | Complementary / Gifted Books |