Advertising and Promotion (Record no. 20306)

MARC details
000 -LEADER
fixed length control field 00370nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150518s1998||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780256218992
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BEL
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Belch, George E.
245 ## - TITLE STATEMENT
Title Advertising and Promotion
Statement of responsibility, etc Belch, George E.
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication NewYork
Name of publisher McGraw-Hill
Year of publication 1998
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxii, 762 p
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Lost status Damaged status Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
    RIM Library, Bhutan RIM Library, Bhutan General Section   659.1 BEL 14146 Books