Brand strategy (Record no. 17913)

MARC details
000 -LEADER
fixed length control field 00356nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150518s1990||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 130841617
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'27
Item number MUR
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Murphy, John M.
245 ## - TITLE STATEMENT
Title Brand strategy
Statement of responsibility, etc Murphy, John M.
250 ## - EDITION STATEMENT
Edition statement -
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York
Name of publisher Prentice Hall
Year of publication 1990
300 ## - PHYSICAL DESCRIPTION
Number of Pages xii, 186 p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Lost status Damaged status Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
    RIM Library, Bhutan RIM Library, Bhutan General Section   658.8'27 MUR 7813 Books