Marketing research (Record no. 17605)

MARC details
000 -LEADER
fixed length control field 00358nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150518s1990||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 471517356
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'3
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Aaker, David A.
245 ## - TITLE STATEMENT
Title Marketing research
Statement of responsibility, etc Aaker, David A.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York
Name of publisher John Wiley
Year of publication 1990
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiv, 739 p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Lost status Damaged status Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
    RIM Library, Bhutan RIM Library, Bhutan General Section   658.8'3 AAK 7269 Books