Consumer behavior and the practice of marketing (Record no. 16975)

MARC details
000 -LEADER
fixed length control field 00400nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150518s1977||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 675085039
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
Item number RUN
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Runyon, Kenneth E.
245 ## - TITLE STATEMENT
Title Consumer behavior and the practice of marketing
Statement of responsibility, etc Runyon, Kenneth E.
250 ## - EDITION STATEMENT
Edition statement -
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Columbus
Name of publisher C E Merrill Pub Co
Year of publication 1977
300 ## - PHYSICAL DESCRIPTION
Number of Pages viii, 472 p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Lost status Damaged status Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
    RIM Library, Bhutan RIM Library, Bhutan General Section   658.834 RUN 6424 Books