Advertising management (Record no. 15972)

MARC details
000 -LEADER
fixed length control field 00446nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150518s1992||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8120312198
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BAT
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Batra, Rajeev.
245 ## - TITLE STATEMENT
Title Advertising management
Statement of responsibility, etc Batra, Rajeev.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi
Name of publisher Prentice Hall
Year of publication 1992
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiii, 754 p.
500 ## - GENERAL NOTE
General note Ordered Price: ; Discount:
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
923 ## -
-- 474/97
-- 31/12/97
Holdings
Lost status Damaged status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
    RIM Library, Bhutan RIM Library, Bhutan General Section   RGE 119.00 659.1 BAT 4725 Books