Nudge :

Thaler, Richard H.,

Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein. - Rev. and expanded ed. - New York : Penguin Books, 2009. - viii, 312 p. :

9780143115267 (pbk.)


Economics--Psychological aspects.
Choice (Psychology)--Economic aspects.
Decision making--Psychological aspects.
Consumer behavior.

330.019 / THA