Manager's guide to social media /
Scott Klososky.
- New York : McGraw-Hill, c2011.
- xiii, 193 p. :
- Briefcase books series .
Includes index.
Social technologies: an introduction -- Social technology and the organization -- Setting the tone: social tech from a leadership perspective -- Managing the use of social tools -- Selecting the best social tech tools -- Managing your online reputation -- Building rivers of information -- Managing the organizational voice -- Social tools and virtual teams -- Managing social tech by the numbers -- Integrating social tech with velocity -- The future of managing social tech.